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Client

Chip Shop Awards 2020 Entry (Winner)

 

Overview

Design contest entry, a temporary rebrand for Corona beer to avoid any negative connotations during the Coronavirus outbreak.

 

Work produced

- Temporary rebrand campaign concept

 

Link

www.chipshopawards.com

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Jury’s verdict:

“I absolutely loved this idea for Corona and it cleverly adapts its communications to deal with a very unfortunate crisis. It’s pretty bad luck to have one of the deadliest viruses of recent times have the same name as your brand, but reinventing its famous logo through this ‘Just a beer’ campaign and with simple ‘beer’ messaging pasted on its glass bottles, packaging and advertising, it is activity that would certainly help quash any connotations between cases of the beer and Covid-19.”

Neil Foster, vice-president,

Guinness World Records Consultancy.

Disclaimer

It should be assumed The Chip Shop Award entries do not reflect the views, policies or strategies of any organisation living or dead. In fact it has mostly been created without the knowledge of those the work purports to either promote or parody.
 

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